SEO and AEO Strategy for a UAE Real Estate Group

A UAE real estate group with a strong offline sales track record had minimal digital presence. Their website ranked on page 3 or lower for all target keywords. They were spending heavily on paid social with declining returns and had no organic demand generation strategy.

Samura conducted a full SEO audit and competitive landscape analysis across the UAE property search market. We identified 47 high-intent keyword opportunities with low-to-medium competition, restructured the site architecture for search, and built a 6-month content programme. Alongside classic SEO, we built AEO-optimised content specifically designed to surface in ChatGPT and Perplexity responses to property search queries.

Organic traffic increased 312% over 12 months. The group now ranks in the top 3 positions for 14 target keywords in the Dubai and Abu Dhabi property market. Lead quality improved 48% as organic visitors showed stronger purchase intent than paid social traffic. The paid social budget was reduced by 30% without a corresponding drop in leads.